The client came to Studio D looking to build a new deli brand in the New York Area that would be the culmination of an old school, New York City Deli which would infuse both an Italian Deli and a Jewish Deli to create a unique and delicious menu offering. Inspired by the concept of twin brothers separated by birth and raised in two different cultures, Abe & Vinnie’s came to life. Studio D created the brand & identity as well as packaging for sandwiches, deli counter stickers, menu design, and interior graphics and décor.
Provided with just the name and overall concept, Studio D transformed Abe & Vinnie’s from an idea on paper to a complete concept. From the branding & identity, packaging, and menu design to the paint colors and materials used, Studio D designed a one of a kind deli that would fit comfortably in the heart of the big apple.