Bringing a new alternative to franchising to the market, Cool Concepts Licensing recognizes the
difficulty and expenses in building a recognizable and memorable brand from the ground up. The up front fees and ongoing royalties of franchises take away dramatically from the bottom line.
With CCL’s Brands to Go™ and Businesses in a Box™ programs, CCL provides professionally designed retail, foodservice and health and wellness concepts at various stages of their lifecycle.
Studio D helped CCL hit the ground running with a uniquely custom brand identity system and website. Giving a modern and sleek aesthetic to a company with a platform that flips the traditional business model on it’s head. With that in mind, we decided to clean their old look and feel up and ultimately let CCL’s content speak for itself with it’s bold new look.