New York entrepreneurs had figured out the perfect organic beef burger, but what they needed was a modern, upscale design that would set them apart from a crowded burger field.
VGS’ in-house design team, Studio D, created a complete brand — beginning
with the logotype and support logos, to the interior mood, trade dress, signage design, uniform design and packaging. NY Burger Co. set itself apart with great tasting food and powerful design. Within no time, they had opened their second location and soon began franchising. With VGS, they opened one location, but looked like a season brand with hundred’s of locations thanks to Studio D’s branding expertise.