Pizza Factory

Pizza Factory

Offering a high-quality product made with fresh ingredients, Pizza Factory Restaurant has over 120 locations in 5 states. Despite having locations in the triple digits, Pizza Factory still achieves a “hometown pizzeria” feel in each of their locations by opening restaurants in smaller communities and incorporating local and regional elements into the décor. In doing this, Pizza Factory successfully communicates and fosters their larger brand story through a more “local” emotional connection with their customers, while still maintaining an overall consistent brand experience across all locations.