With the urge to innovate, Pizza Hut, long time pizza experts developed the concept of the Pizza Hut Slicebar. Inspired by the New York City style grab and go model, Pizza Hut wanted to give their customers a high quality fast casual experience. When looking for implementation across the board in all of their different style locations (dine in, delivery/carry out, buffet, etc…) and faced with an extremely tight timeline, they came to VGS / Studio D for a clear, concise, and unique experience that their customers would easily understand.
Studio D created the initial chalkboard / handmade inspired graphics that Pizza Hut had in mind while developing a logo to bring light to the Slicebar as well as the new, Big New Yorker XL style pizza. Containing hand drawn elements, clear cut pricing for the new concept of the Slicebar, and a wing sauce rating scale, Studio D developed way finding signs, countertop displays, and both digital / physical printed menu boards with the help of VGS’s custom magnetic menu board system.