The Challenge

Open 24/7/365, Sheetz is one of the fastest growing family-owned convenience store chains in the nation – with more than 437 locations across six states. Sheetz is about delicious food and “providing kicked-up convenience while being more than just a convenience store.” They were looking to increase revenue by refreshing, and expanding, their food and drink offerings, from fountain drinks and coffee, to a new creamery. They came to Studio D / VGS to turn their vision into reality.

Customer Solution

Studio D / VGS gave each zone a complete makeover, capturing the look of the Sheetz brand while incorporating their new vision. The existing “Fizz City” Fountain Drink area is now branded “FountainWorkz” and includes an LED-illuminated, multi-color cup that changes color, as a focal point. A brand-new Creamery features self-serve ice cream machines and a self-serve toppings bar, with bright, “refreshing” graphics and a new digital ticker. The Coffee zone also got an overhaul, complete with a chalkboard-style “coffee house” feel and two digital screens.

Studio D designed all graphic elements, and VGS engineered, manufactured and installed the entire project over the course of five months.